Novasenda SAS is a trading and brand development company headquartered in Uruguay, specializing in bridging global supply with Latin American demand through strategic sourcing, logistics and operational execution.
Mission
Our mission is to deliver efficient and reliable trading solutions that enable brands and products to succeed in competitive regional markets.
Vision
We aim to be the preferred partner for global suppliers and regional buyers seeking seamless market access across Latin America.
Values
Strategic execution
Transparency and compliance
Market insight
Operational excellence
Novasenda SAS operates within a structured international business ecosystem that integrates investment, legal structuring, trading, brand development and technology-driven operations.
Lexos21 operates as a strategic investment and structuring vehicle within the Novasenda ecosystem, focused on corporate structuring, investment strategy and international business development.
Strategic Investment & Structuring · International
NovaMarket is a commerce and benefits platform designed to centralize purchasing power, distribution capabilities and value-added services across the ecosystem.
Commerce Platform · International
MarketCoin is a digital utility initiative designed to operate across the ecosystem, supporting integrated value exchange and transactional efficiency.
Digital Utility · Ecosystem-wide
NovaWash is a smart car wash and infrastructure initiative focused on automated, scalable and technology-driven service models.
Smart Infrastructure · International
NovaPet is an e-commerce and brand platform dedicated to the pet care segment, combining digital commerce with international sourcing and logistics.
E-commerce & Pet Care · International
Zinoca is an online gaming and digital entertainment initiative developed within the ecosystem, operating under structured regulatory and compliance frameworks.
Online Gaming · International
Estudio Dufrechou & Asociados is the corporate law firm supporting the Novasenda ecosystem through legal structuring, regulatory compliance and strategic advisory.
Its role ensures that all companies and initiatives operate within solid legal frameworks aligned with international standards.
Corporate Law & Legal Advisory · Uruguay